Become A Social Media Guru - The Easy Way
Brand Voice
Brand voice and tone is maintained through consistent posts about the same general topics. Posting information about sleep disorders and tips to help you get to sleep is great if you are in the health industry but if you are a glass manufacturer, not so much. Keep it relevant and post during times when your following is most active. We make sure you respond to anyone who messages you within 24 hours via automated messaging and let them know someone will be with them soon to help address any concerns or questions.
Content Is King
Using content in the form of articles/videos from your site will do better than pulling articles/images/videos from other pages on the web or in social media. It is important to post to the native platform we are working in and either re-use informative content or use what others have published, giving credit where it is due. Repurposing content is a great way to establish credibility and may help turn your brand voice into an authority in the industry.
Scheduling
Posting when your audience is active is extremely important. Take twitter for example; the average life of a tweet is 18 minutes and most retweets happen within 7 minutes. This means users in this space are living on the social platform, see something happen, and then share it as a part of what they are interested in. Understanding when to post/tweet/reshare is critical to a campaign’s success and will continue to be tested for the best results across the entirety of the business.
Ongoing Social Media Marketing
We Get Social So You Don't Have To
Community engagement: When you have an established and active following, it's important to stay connected with them. The worst thing you can do is “deliver and disappear.” We will keep your brand humanized by answering follower questions, adding value to conversations on your posts/page, liking and commenting on follower-shares, asking questions to promote conversation, and more. We will work with you to create a generic FAQ (with answers) for your audience in case they ask questions that require your expertise.
Weekly Analytic Report and Assessment: In-depth analytics of post and post type success, engagement stats, audience insights, mentions, and campaign results.
Consultations: Equip you with the skill-set to tackle a wide range of social media strategies. It's important to always stay involved and educated with your social media channels so that you can understand and apply methods for tasks not within our realm.
Content Extras: Content Creation (Images, Videos, Blogs, etc) Videos can be edited, clipped, or created. Images can be branded, texted, or slightly modified. Blogs can be created or edited.
Contests / Giveaways: Depending on the platform, different software and tools are used for contests and giveaways. Facebook for example, has specific requirements on what you can run and how you run them. An example of this is that you cannot count a submission based on a like and you cannot force others to share your promotion or giveaway as a way of getting more votes. While these giveaways are possible to do off of a website or direct traffic to a page, certain guidelines must be met before proceeding.
Industry and Tactical Analysis: We research what is trending in your industry along with who the social influencers are. By studying your audience to understand what content they engage with, we can determine which type of content to post onto your page and what types of strategies work best with them. It's suggested that you provide your own content (blog, case studies, company photos or videos). At least 50% and at most 95% of your posts should be created by your brand. We will also establish social media goals and measurable objectives for each social profile.
Campaign and Strategy Development: Social media campaigns are highly successful in increasing brand awareness and audience engagement. Promoting giveaways or contests will get people to your website, get people talking about your brand, give your audience an exciting experience, help you collect lead information (Email addresses), and more. This includes strategy development for non-giveaway campaigns such as a series of posts surrounding a specific tactic. You could also call this the “ideation” deliverable. These hours include the implementation/execution of the strategies as well.
Creating a New Social Profile: If you aren't on a social channel that your audience is participating in, then we will set up, create and get this social profile up to speed for you. This also includes instructing you on how to use the new platform.
Monitors Brand Mentions: We monitor and report on brand name mentions across all public social media sites and blogs, so we can determine how we want to respond to people who may not be tagging our social media profiles when talking about our brand. This is an excellent way to turn a bad experience into a good one, or a good experience into a great one!